Baltic x A Collected Man
Campaign
Creative direction for the collaboration between A Collected Man, a curator of fine watchmaking, and Baltic, a brand known for vintage-inspired watches. The campaign created an avant-garde mid-century atmosphere for the launch of the limited edition watch, inspired by its classic ‘blue roulette’ dial.
The Campaign
The campaign was delivered through tasteful influencers, press coverage and paid social.
The Design Story
The story behind the collaboration was told through editorial content featuring the founders of Baltic and the designer behind the watch.
