Kitto Records
Brand Design

A no-nonsense visual identity for the forward-thinking Neo-Soul, Jazz and Broken Beat label. The identity finds distinctiveness and freedom in analogue image-making.

Custom Lettering

A bold typographic approach designed to give the label a cohesive and distinctive voice across the catalogue.

Design System

A restrained black-and-white brand palette designed to give clarity to the unique illustration or photography for each release.

Analogue Image-making

A commitment to textural analogue images to capture the warmth and soul of the music.